Our Advisory Board

Richard Collier

SVP Technology / CTO

Richard Collier is a seasoned technology executive with a track record of building and scaling high-impact software organizations across startups and global enterprises. With deep expertise in AI, cloud-native platforms, healthcare interoperability, and big-data analytics, he has consistently translated complex technology into measurable business outcomes. Richard has led companies, engineering, product, and operational teams supporting large commercial initiatives and multi-year government programs, while overseeing P&L, M&A activity, Operations, and global product strategy.

Currently serving as SVP of Technology & Innovation / CTO and Co-Founder of Rockwell Incorporated, he is driving the transformation of rural healthcare through an AI-enabled, fully integrated digital ecosystem designed to improve clinical access, operational efficiency, and long-term community vitality. Previously, Richard held executive leadership roles at CodaMetrix, Life Image, Information Resources, HAMRTech, and Digital where he delivered innovative platforms, launched new product lines, secured major contracts, and helped generate significant investor returns — including one successful exit producing an 8X ROI.

“I’m pleased to join HR Rebooted as an advisor at a time when organizations are under real pressure to adopt AI responsibly. What sets HR Rebooted apart is a clear understanding that successful AI isn’t driven by technology alone—it requires leadership, trust, and strong governance. The Governance 1st™ Platform gives companies a practical, standards-based approach to managing AI risk while turning compliance into something that actually supports growth.”

Hazel S. Evans

Founder and CEO, Highland Valley Digital

Hazel S. Evans is Founder and CEO of Highland Valley Digital, a human capital and executive leadership firm that helps founder-led, growth-stage, and investor-backed companies accelerate performance through executive search, board development, interim leadership, and fractional executive solutions.

With more than 20 years of experience spanning technology, software, artificial intelligence, professional services, financial services, and consumer industries, Hazel advises founders, CEOs, boards, and investors on leadership strategy, governance, succession planning, organizational growth, and executive team development.

Hazel is an active fiduciary and advisory board member and serves as President of the San Francisco Chapter of the Private Directors Association. Her board experience includes governance, audit committee formation, risk oversight, executive leadership, succession planning, and organizational transformation. She currently serves on the Board of Directors for the Napa River Ecology Center and Yardbrain and advises SensePass and Nobl Collective.

She is passionate about helping organizations build strong governance foundations while ensuring they have the leadership talent required to scale responsibly, create long-term enterprise value, and succeed in an increasingly AI-enabled world.

Mike Kovar, CPA, CFA

Fractional CFO

Mike Kovar is an accomplished CFO that has lead public, private, startups and PE-backed organizations. He focuses on operating efficiency and growth strategies for SaaS, fintech and financial services companies. Most recently he was with Acra Lending, a national PE-backed mortgage bank and Watercress Financial, a PE-backed home improvement lender. He was a cofounder of Real Estate Digital, a premier SaaS provider to the real estate industry and Cerulean Media Holdings (online media) both of which successfully exited to PE and public companies. Mike is also a member of the Board of Advisors at Rockhopper. He is a CPA and CFA and also has his MBA from Arizona State University.

“I believe we are in a period of the greatest innovation era ever because of AI that promises to affect our lives in every way. Unfortunately, the world is using this technology without thinking about the potential pitfalls and drawbacks of innovation and data using this powerful tool. HR Rebooted is the only company that is focused on mitigating risk when creating AI strategies and formalizing the innovation process. I am very excited to be a part of this evolution.”

Alexandra MacAaron

Creative Director & Queen B at B Direct Marketing

Currently serving as Creative Director & “Queen B” at B Direct Marketing Communications, Alex is recognized throughout the industry for her innovative approach to creative communications and her proven expertise in campaign development across all media channels—including direct mail, e-marketing, radio, and social media. Her leadership has contributed to award-winning campaigns for notable clients including IBM, Bank of America, Polaroid, Sears, Forrester, Eddie Bauer, Club Med, NYNEX, Stride Rite, HBO, and Chevrolet.

Alex’s professional accolades include being named New England’s “Direct Marketer of the Year” and receiving multiple Gold Echo Awards from the DMA, a testament to her commitment to impactful marketing and measurable results. In addition to her executive roles at B Direct, DRG/SourceLink, Berenson Isham, Cuneo Direct, and Redgate Communications (now part of AOL), Alex is also a published author, blogger, and cultural journalist, contributing to publications such as Women’s Voices for Change and co-authoring the definitive book The New Marketing Conversation.

Most recently, Alex delivered strategic marketing support to a leading skills management platform designed to help HR leaders build, apply, and govern human and AI skills, driving workforce readiness and performance. “We are thrilled to welcome Alex MacAaron to the HR Rebooted Advisory Board,” said Michelle Strasburger, CEO and Co-Founder of HR Rebooted. “Her blend of creative energy, marketing acumen, and leadership in AI and organizational growth aligns perfectly with our mission and go to market strategy. Alex’s insight and drive will be instrumental as we continue to innovate and expand our impact.”